Do you remember buying your last car? What factored into that decision?

You probably considered price, comfort, economy, style, and how well it fit your life. You put in the thought because you’ll be stuck with that car for a few years. It has to stand the test of time. And a bad decision can cause a lot of headaches.

Choosing a CMS (content management system) to build your website on is a similar dilemma. Everytime you work on your website, you’ll be using your CMS. So, choose one that fits your business and can grow with it for a long time to come.

How many times have you scrolled all the way down the search page? Not too often, right? How many times have you gone to the second or third page of search results? I bet it’s almost never. In fact, only 4.8% of searchers ever go past the first page. So, how will your business get on the first page?

Most business owners understand the importance of having a logo. You might already have your logo or be ready to get it designed. But, did you know that your logo is part of your broader brand identity? Learn how to create a complete brand identity here.

A picture frame is a good start, but you need to put something in it to make it complete. Similarly, your website is like a picture frame. You need to fill your website with content for it to be successful.