10 STEPS TO Long-term SUCCESS
We like to make our process as simple as possible and have a little fun along the way. Most of our website projects take 2 to 3 months to build. Faster or slower is possible depending on how quickly you are able to provide site content and share feedback.
Step 3 - Submit Project Request Form
In order to get started, we need you to complete our project request form. This helps us ensure we understand your overall needs and are a good fit for your project.
Step 4 - preliminary meeting
After we receive your project request form, we'll schedule a brief follow up discussion. Our goal at this point is to understand your specific goals. It's important to make sure we are the right team for the job and that all your questions have been answered.
Step 5 - Proposal REview
We will provide you with our contract and invoice. To begin our project together, we'll need your signature and full payment.
STEP 6 - Start
Let's go! We will schedule a kickoff meeting to review our project questionnaire.
Most of the questions we will define are things like: “Who is your ideal customer?” and “What is the primary goal you wish to achieve through this website?” Your answers to these questions will drive our template selection and design decisions.
Our website project together will succeed by focusing on your unique goals and opportunities. We'll use a simple file sharing service to share project documents and other content throughout the project. You will also provide us with your logo and brand color scheme. If you don’t yet have a logo or branding scheme, we can start here.
STEP 7 - build
Regular check-in and milestones will help keep our project on track as the BrandHoot team begins sorting out your content and organizing the visual layout into a draft version. We will request your feedback and collaboration as needed.
STEP 8 - final review
Almost there! This is our last chance as a team to review every detail and make sure it's ready before going live. We'll also add Google Analytics tracking at this step.
STEP 9 - launch
Go live! We're ready to show the world and put your website to work. At this point, we will make sure you are given login access to your new website if you don't already have it. We will also provide one-on-one training to show you how to make changes. And unless you ask us not to, we will announce the exciting news of your new website through our social media channels, creating additional buzz and free market exposure for you.
Step 10 - Promote & Grow
Your fresh new website is simply a tool to attract and engage your target audience. Every component of your marketing strategy needs to be in sync and supporting your overall goals. Through our optional Growth Mapping service, we can review your analytics and social media impact regularly to provide you with practical insights and growth ideas.
Ready to chat?
How long does a typical website take to build?
Just like building a house depends a lot on what rooms you want, how big the house should be, how quickly you may approve the plans, etc. a website timeline can vary quite a bit. For most PixelPress by BrandHoot website projects, you can expect a timeline of 2 to 3 months once we begin. Faster or slower is possible. We can provide you with a more accurate timeline estimate when we discuss together. The most critical factor in our timeline is usually content, which takes time to write and organize. (see point below)
Do I need to provide the content or will you help me with that?
You will be responsible to provide all written content, although we will provide you with the guidance you need to be successful. If you have pictures, we’ll ask you to provide those as well. Good quality writing and pictures are both essential aspects of an effective website. We can recommend a few writers if you don’t have the capability on staff. For pictures, we can help select stock photos if needed. Most of our customers need to use at least some stock images. If done tastefully, stock photos can look good and avoid the cheesy stock look. We can also recommend a few local photographers.
Your own domain/url
How can I get a custom website URL/domain such as mywebsite.com?
It’s easy, and we can help. If you already have a domain, we can use that. If you decide to sign up for an annual membership to Squarespace (we recommend it), you can choose a custom domain name such as mywebsite.com for free. If you prefer to sign up for Squarespace on a month-to-month basis, you will need to register your domain name separately. We recommend using name.com to find and register your domain. We can easily use an existing domain if you already have one, or we can help you register a domain if you don’t want to complete the process on your own. When we’re ready, you will need to provide us account access to your domain provider such as GoDaddy, Network Solutions, or name.com in order for us to put your new website live.
Will my new website be mobile-optimized?
Yes. All of the websites that PixelPress by BrandHoot creates are mobile-friendly from day one. The approach we take is known as responsive web design and is part of the Squarespace framework. This is more important than ever because Google has announced they will give significant prominence in search results completed on a mobile device for those that have a mobile-optimized website. No business or organization can afford to ignore mobile any longer.
Search engine optimization
Can you help me with Search Engine Optimization (SEO)?
The one word answer is "yes." We can and will help with SEO. Unfortunately this question doesn’t have a straight answer. There are a handful of best practices to help search engines understand your website, and these features are included with your new site. SEO is no longer the game it used to be. Google controls around 80% of all typical web searches, and their robots are smart enough now to know if you are playing nice or trying to trick them. Websites that are found trying to trick Google can be severely penalized or removed from results entirely. The best modern SEO approach is to create a website that real people want to read and navigate. This is exactly what we create. So although we don't provide ongoing SEO services (because the old ways don't make sense anymore), we do have an understanding of how Google works, and our clients typically have a pretty easy time showing up in search engines such as Google. If for any reason you do wish to receive further SEO strategy services, we can share several recommended companies.
Preview before launch
Can I preview my website before it goes live for the world to see?
Yes, definitely. It’s important that you review and approve the entire website before we launch, and we’ll make sure you have access to privately preview the site during the creation process.
If you have additional questions or are ready to start working together, please contact us.