The CHALLENGE
Ryan came to us with a pretty new website but was having a lot of trouble showing up in search engines. After further discussion, it became clear there were many opportunities for improvement beyond just the search engine issues. Design, navigation, and overall content were not doing a good job of telling how truly unique and exciting Pure Rock Studios is.
Our Happy SOLUTION
After some exploration by our team, we discovered many of the issues Ryan was facing stemmed from foundational elements of the original website. Together, we created a plan to not only fix the nagging issues but also take his business to the next level.
Improved contact forms, strategically placed calls-to-action, a video banner, and improved overall navigation were essential elements of our success plan. Google Analytics and user heat map tracking were also added to compare vs. the old site and discover opportunities for further optimization.
The new site is already creating more new student requests than Pure Rock's old site, and perhaps the greatest aspect is that Ryan can easily update content long-term (easier than WordPress) and spend less than $15/month for hosting, maintenance, security, and updates.
We also included some special mobile-only buttons for quickly calling Pure Rock, navigating, or checking hours on the go. It was fun working with Ryan and we are excited to see Pure Rock Studios continue growing in Rochester! Visit purerockstudiosmn.com
“The PixelPress team knocked it out of the park with our website redesign. The entire process was a joy. From the design phase, to the step-by-step directions on how to edit content, the PixelPress team was extremely helpful. Since our expansion and new website, we have seen a 50% increase in new students. They exceeded my expectations. Great work!”
