This page is a collection of budget-friendly tools and resources for small businesses, startups, and non-profits. If you have any questions or suggestions for our list, feel welcome to contact us.
We highly recommend setting up a Google Alert for your organization's name or any associated business. This will notify you if you are mentioned in any news story, blog, or other online content.
Go to google.com/alerts
We regularly publish new digital marketing and business growth ideas on our blog. Check out the blog (and look at bottom of our website to sign up for a monthly summary).
SOcial Media Marketing
FanCoach for Restaurants
FanCoach is "your secret ingredient for Facebook success" and an essential new tool for busy restaurants & cafés. FanCoach scans your Facebook page every week to tell you exactly what you're doing right and wrong, giving you specific post ideas, feedback, and bite-sized guidance to grow your Facebook page with less effort. It's like hiring a Facebook marketing expert at a fraction of the cost.
Go to getfancoach.com
Contact us to see if Growth Mapping is right for you.
Google & SEO
Google My Business
This is probably the easiest way to get more customers from the internet! Google My Business is an essential way to ensure your Google map, phone number, and address are accurate, plus an opportunity to add high quality photos of your work that easily gets found in Google searches.
Go to google.com/business
Find more Google free Google tools on our Growth Tips blog. See link below:
Stock Media & Graphics
Free Stock Pictures
Google Material Icons
Free icons by Google (do whatever you want except sell them, per licensing they provide).
Go to design.google.com/icons
Easy way to create banners, social media graphics, presentations, and more with thousands of beautiful layouts.
Go to canva.com
Instantly remove the background from an image.
Go to clippingmagic.com
Easily create promotional videos for a relatively low cost.
Go to promo
Tailor, for Do-it-yourself logo design
Sometimes you simply cannot afford to hire a professional designer. Tailor is "logo design made simple" -- a way to create a logo on a small budget in just five minutes. If you like what Tailor creates, the tool provides multiple inexpensive purchase options (less than $100). You might even find a coupon code available here.
Although great branding and a unique logo are an important part of success, the most important element of success is a great product or service. Good branding can't fix a poor customer experience.
Sometimes all you need is a simple logo to help you get started and can't afford to hire a professional. Give Tailor a try. This might be just the tool you need.