Imagine that your place of business has a small door. In fact, the door is so small that only half of your customers can come in.
Would you leave that door the way it is?
No way, you’d tear the wall open and make a door that everyone can get through. Because you don’t want to lose any potential customers.
56% is the average amount of web traffic from mobile devices. When your site isn’t mobile optimized, it becomes more difficult for these users to access your services. And Google ranks mobile optimized websites higher for mobile searches as well.
Is your website mobile optimized?
Mobile optimization checklist:
1. Responsive design
This means that when you go to your website on a phone or tablet, it will look different than when you visit it on a computer. If you visit your site on a mobile device and see something like the image below, then your website is mobile optimized.
Extra credit: A visitor’s goals can change when they visit from a mobile device. Their top priority for that visit may be contacting your business. Add features to make it easier for mobile visitors to achieve these goals. For example, the PixelPress site has prominent “email” and “call” buttons when it’s displayed on mobile.
2. Easy to navigate with your finger
This means that you can navigate your website just as easily with your finger as you can with a mouse. If your navigation is large and easy to tap on with your finger, then your website is mobile optimized.
Extra credit: Another thing to avoid is full-screen pop-ups. Even though they’re effective at converting desktop traffic, they don’t display well on mobile and can frustrate your visitor.
3. Loads quickly
47% of consumers expect a web page to load in under two seconds. To check your site’s load speed, use this free tool from Pingdom. If your site loads in under 2 second, then it’s probably mobile optimized.
Extra credit: Use a caching service such as Cloudflare to increase the speed and security of your site. You can also use lazy loading, smooth animations, and transitions to make a good site feel even faster.
How’d you do?
If you passed, congratulations! Your website is on the right track.
If you saw some areas that need work, don’t worry. Google and the internet are constantly changing, so keeping up requires making adjustments over time.